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Brand Design & Expression Bootcamp™ - Design an Iconic Brand & Visual Identity System (Course 2)
Understanding Brand Expression
Introducing Brand Expression Design (1:26)
What is Brand Expression? (2:43)
Creating Unique Brand DNA (1:42)
The Brand-Building Framework (1:44)
Non-Visual Brand Expression
Brand Voice Mini-Masterclass (3:19)
Bonus Lesson: Brand Voice 'Work with me' Session (14:11)
Get a DOT-COM Domain for Any Brand Name (2:53)
Bonus Lesson: Naming & Domain 'Work with me' Session (16:18)
Visual Brand Expression
Developing your Visual Branding System (4:45)
Developing an Iconic Brand Logo (5:45)
Bonus Lesson: Creating your logo 'Work with me' session (21:32)
Brand Colour Palette Masterclass (5:28)
Bonus Lesson: Brand Colour Palette 'Work with me' session (9:31)
Finding the Perfect Brand Font Combination (3:52)
Bonus Lesson: Brand Fonts & Typography 'Work with me' session (9:28)
Understanding the Power of Brand Codes (2:38)
Bonus Lesson: Brand Codes & Photography 'Work with me' session (14:05)
Social Media Branding 101 (3:14)
Protecting Your Brand Legally
Trademarking your Logo & Brand Name (1:40)
Website Branding
Introduction to Website Branding (1:23)
Using Colours in Website Design (3:27)
Website Typeface Mini-Masterclass (3:31)
Applying your Logo Perfectly (2:23)
In-Direct Forms Of Brand Expression
Choosing The Perfect Models for your Brand (1:53)
Perfecting your Brand's Product Photography Style (2:19)
Finalizing Your Brands Expression
Finalising your Brand Expression (1:59)
Introduction to Website Branding
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